Who is Lead Wave? The East Anglian agency promising leads in 24 hours

Speed as the selling point

Most agencies talk about months. Lead Wave talks about hours. According to its website, campaigns are typically live within an hour of onboarding and the first leads arrive inside 24 hours. That is possible with Facebook lead forms in a way it is not with SEO, because the ads start showing the moment they are approved.

The claim is about speed, not quality. A lead inside 24 hours may be a homeowner wanting a new roof or a renter who tapped a form by accident. The agency's automated text to every enquiry within seconds is designed to sort one from the other quickly, and it is the right tool for the job.

Where the leads come from

The agency is careful to say that leads come from the client's own Facebook ads, shown only in the client's area. That distinguishes it from the lead-selling model where one enquiry is sold to several tradespeople at once. Here, the ad carries your business name and the person who fills in the form has asked for you.

It also lists Google Ads, measured on booked jobs, and websites for tradesmen. Facebook is clearly the lead product, and the published case studies are mostly Facebook-driven.

One trade, one area

Lead Wave sells area exclusivity: one business per trade per area. For the client it means no competing against a neighbour using the same agency and the same ad. For the agency it means a reason to sign up quickly before the patch is taken, which is a sales device as much as a service feature. We examine both sides in our guide to why agencies love area exclusivity and when it benefits you.

The practical question is how big an area is. A roofer covering Norwich wants to know whether the exclusive zone is the city, the postcode district or the county, and how that is enforced.

Roofers first

The trades named are roofers, driveway installers, landscapers, tree surgeons and carpet cleaners. The case studies lean the same way, with published results for roofers in several regions and a tree surgeon, plus a video testimonial from a carpet cleaner. That gives a roofer more to go on than most agency sites offer, and it is why Lead Wave features in our roofers' marketing agency ranking and our tree surgeons' agency ranking.

Driveway and landscaping work shares the same characteristics as roofing: a visible, high-value job that photographs well and that homeowners can be prompted to think about by an ad. Emergency and low-ticket trades are absent from the list, sensibly.

The price is on WhatsApp

Lead Wave does not publish a fee. Pricing is quoted via WhatsApp, and the arrangement is month to month with no lock-in. The no-contract part is a plus; the unpublished fee is a minus, and the two together suggest a price that flexes by trade and area.

Ad spend will be on top of any fee, so ask for both numbers and for a cost per lead from a roofer in a comparable area. Then do the arithmetic against your own average job value.

• Management fee per month and recommended ad spend
• Exact boundary of the exclusive area
• Cost per lead and lead-to-job rate from a named roofing client
• Who owns the ad account and the lead data on cancellation
• Whether the Google Ads service is measured on booked jobs by the client reporting back

Company facts

The site states 'Since 2022' and gives company number 13889468. The founder is identified only as Nick. Operations are described as based in Lowestoft and Norwich, so a Norfolk or Suffolk tradesperson can expect a local contact, while clients elsewhere, as the regional case studies suggest, are served remotely.

Suits, and does not suit

Lead Wave suits a roofer, driveway or landscaping firm with capacity to take on work now, comfortable with Facebook as the channel and with a monthly ad budget to fund it. It does not suit a business that wants a website-and-SEO foundation first, or one that wants to see a price before making contact.

Frequently asked questions