Ranked: marketing agencies for roofers

Why roofing needs its own ranking

Two features set roofing apart. The first is seasonality: enquiries cluster after bad weather and dry up in long fine spells, so a marketing system has to capture demand fast when it arrives. The second is trust. Homeowners cannot see the work, rogue trader stories are common, and reviews carry more weight than in almost any other trade.

We therefore looked at each agency's review tooling, how quickly its system responds to an enquiry, whether it protects a roofer's patch from competitors, and what it publishes about price. Everything below comes from the agencies' own websites. Readers wanting the full field should also see our general ranking of trades marketing agencies.

1. Agass Marketing Solutions

Best for: South West roofers wanting a low-risk fixed-price website with optional ads

Joseph Agass's South West agency puts roofers at the head of its trade list. Its proposition is a free website draft within 48 hours, payment only if you like it, and ownership of site and domain by the client, according to its website.

Websites cost £499 one-off (£699 on WordPress) with optional £30 a month hosting and changes and no contract. Sites include service and area pages, reviews and a quote form. Google and Meta ads and local SEO are quoted separately. Case studies include a roofline client alongside heating, fencing, locksmith, kitchen and carpentry firms.

For a roofer who has never had a proper site, the zero-risk draft is a sensible first step. The ads and SEO that would turn the site into a lead source are priced on enquiry. More in our Agass Marketing Solutions briefing.

2. Foresite Design

Best for: Midlands roofers wanting a fast, fixed-price site upgrade

The Redditch agency lists roofers first too, and its sites are built to drive calls and enquiries with a stated emphasis on page speed and performance scores, according to its website. For a storm-damage searcher on a weak mobile signal, that emphasis is not cosmetic.

Published packs are a £449 Enquiry Boost, a £699 Quote Landing Page and a Full Refresh from £1,750. An on-site lead-qualifying assistant, SiteConcierge, is listed, along with technical and local SEO, hosting and branding. An examples page is linked but no roofing case study is detailed.

3. Riley Marketing

Best for: Independent roofers who want reviews, call capture and a quoting system on one monthly fee

Riley Marketing names roofers among its trades and has built a site for an industrial painting and roofing contractor, Anglia Decor, according to its website. Its fixed-fee system, £149 a month at the time of writing, is designed around the two things roofing marketing lives on: a trustworthy review profile and a fast response.

The system includes Google review automation that goes back to past customers to ask for reviews, missed call text back for the enquiries that arrive while you are on a roof, Google Business Profile optimisation, and an SEO-focused website with service and location pages so a firm can rank for 'flat roof repairs' in each town it covers. A CRM tracks lead status and issues branded quote pages on the roofer's own domain.

Commercially, the agency builds everything before the client pays, charges no setup fee, allows unlimited revisions and lets clients cancel at any time. Founder Tom Riley, who has 10 years in search and lead generation, handles clients directly. Google Ads and Meta ads are add-ons, which matters for roofers who want to switch paid spend on after a storm.

The reason it sits third rather than first is that the two agencies above let a roofer own a site outright for a one-off fee, which some will prefer to a rolling monthly system. For a roofer who wants the marketing done rather than a site delivered, the order arguably reverses.

4. Roofing SEO Services (SEO Consultancy Ltd)

Best for: Roofers wanting a single-trade SEO specialist with town exclusivity

The only roofing-only agency in the list, SEO Consultancy Ltd was founded in 2012 by Dr M Mansoor Siddique in East Ham. It covers slate, tile, flat roofs, chimneys, fascias and guttering, writes one roofer per town into its agreement, reports on booked jobs rather than traffic and uses a UK team without subcontracting, according to its website.

Monthly packages run from £499 to £2,599 depending on local competition, with no setup fee, rolling monthly on 30 days' notice. Case studies are anonymised and focus on map pack and keyword rankings.

5. FJ Digital

Best for: Roofing firms that want their social media handled

FJ Digital, the St Albans social specialist founded in 2022, mentions roofers among its construction and trades clients and offers social media management, profile refreshes and hourly consulting, according to its website. It is an FMB Associate Member.

No prices are published and proof is limited to client Instagram examples and a results page. For roofers, social content showing finished roofs is useful trust-building, but it is not where emergency enquiries come from.

The roofing scorecard

Which roofer should hire which agency

A new roofer with no web presence should start with Agass or Foresite and own the site. A roofer with a site but no reviews and a phone that rings out should look at Riley Marketing, whose system exists to fix exactly those two problems for a monthly figure most sole traders can budget.

A roofing company with several teams and a town to defend is Roofing SEO Services' natural client, provided the town is free. Our explainer on why agencies offer area exclusivity sets out what that promise is worth.

And before signing with anyone, read how trades agencies define a qualified lead. In roofing, where a 'lead' can be anything from a storm-damage emergency to a price-shopper, the definition decides whether the fee was worth paying.

Frequently asked questions